Privacy Policy

Shutter Charms ("we", "us", or "our") is a wedding photography and videography studio based in Noida, India. This Privacy Policy explains what information we collect when you visit shuttercharms.com or contact us, how we use it, and the choices you have. By using our website, you agree to the practices described below.

Information We Collect

Information you give us

When you fill in the enquiry form on our website, it opens a pre-filled message in WhatsApp so you can send it to us directly — the details are not stored on our website's server. When you contact us through the form, WhatsApp, phone, or email, you may share information such as:

• Your name
• Your phone number and email address
• Your event type, date, and location
• Any details you choose to include about your event or requirements

We use this information only to respond to your enquiry and plan your booking.

Information collected automatically

Like most websites, when you browse shuttercharms.com certain information is collected automatically through cookies and similar technologies, including your approximate location, device and browser type, the pages you view, and how you arrived at our site. This helps us understand how visitors use the site and measure the performance of our advertising.

Cookies & Advertising

We use Google Ads to promote our services and to measure how well our ads work. Google Ads uses cookies to recognise when someone who clicked one of our ads later takes an action on our site — for example, clicking our phone number to call us (known as conversion tracking). This tells us that an ad led to a genuine enquiry, but it does not tell us who you personally are.

If you submit our enquiry form, the email address and phone number you provide may also be used for a Google feature called enhanced conversions. These details are converted into a secure, irreversible code (a hash) in your browser before anything is sent — Google only ever receives the coded version, never your details in readable form — and it is used solely to measure whether an ad led to your enquiry, never to contact you.

You can control or disable cookies through your browser settings, and you can manage how Google personalises ads for you at Google My Ad Center. Disabling cookies will not stop you from using any part of our website.

Third-Party Services

Our website relies on a few trusted third-party services, each of which handles data under its own privacy policy:

• Google Ads & Google tag — advertising and conversion measurement (Google Privacy Policy)
• Google Fonts — to display the fonts used on this site, which may involve your browser requesting font files from Google's servers
• Meta Pixel & Conversions API (Facebook/Instagram ads) — we use Meta's advertising tools to measure how well our ads perform. A small piece of Meta code (the "Pixel") records visits and, if you submit our enquiry form, sends the event to Meta. As with Google, any email or phone number you provide is converted into a secure, irreversible code (a hash) before it is sent — Meta never receives it in readable form (Meta Privacy Policy)
• WhatsApp / Meta — when you choose to message us via WhatsApp (WhatsApp Privacy Policy)

We may also engage links to our profiles on Instagram, Facebook, and YouTube. We are not responsible for the privacy practices of these external platforms.

How We Use Your Information

• To respond to your enquiries and communicate with you about your event
• To provide, and prepare quotes for, our photography and videography services
• To measure and improve the performance of our website and advertising
• To meet any legal or record-keeping obligations that apply to us

How We Share Your Information

We do not sell or rent your personal information. We only share it where necessary — with the service providers listed above who help us operate our website and advertising, or where we are required to do so by law.

Data Retention

We keep enquiry details (such as WhatsApp and email conversations) only for as long as needed to respond to you and, if you book with us, to deliver your event coverage and maintain our business records. You may ask us to delete your information at any time.

Your Rights

In line with India's Digital Personal Data Protection Act, 2023 and other applicable laws, you have the right to:

• Ask what personal information we hold about you
• Request that we correct or update inaccurate information
• Request that we delete your information
• Withdraw consent for us to contact you

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Our services and website are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will remove it.

Data Security

Our website is served over a secure (HTTPS) connection. While we take reasonable steps to protect the information shared with us, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review it periodically.

Contact Us

If you have any questions about this Privacy Policy or your information, reach out to us: